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Brian A. Cowart
Chief Development and Marketing Officer
Brian A. Cowart serves as the USO’s Chief Development and Marketing Officer, where he is responsible for all facets of the organization’s fundraising and marketing efforts. In this role, Cowart provides the strategic direction for the organization’s global development and marketing programs, its brand transformation initiative, expanding donor audiences, broadening the reach and impact of outreach messaging, and helping to continue the organization’s growth. Cowart joined the USO in January 2022 and serves on the Senior Leadership Team.
Previously, Cowart was the Chief Development Officer for Disabled American Veterans (DAV), where he oversaw all revenue generating activities, raising more than $140 million annually. During his tenure with the organization, he led the implementation of several new fundraising sources, broadening its supporter base and helping to elevate brand awareness. Before his time at DAV, he served as the Senior Vice President of Direct Marketing at St. Jude Children’s Research Hospital in Memphis, Tennessee. He began his fundraising career at CARE, an organization dedicated to ending worldwide poverty.
Cowart holds a Bachelor of Science degree from the University of Virginia. He is an active member of several professional membership organizations, including serving on the Board of The Nonprofit Alliance and as a past Chair Emeritus of the Direct Marketing Association Nonprofit Federation’s Advisory Board. He is also a previous recipient of Target Marketing Magazine’s Direct Marketer of the Year and Fundraising Success Magazine’s Fundraising Professional of the Year awards.
Cowart currently resides in Kentucky with his spouse, Angela, who is a veteran of the Air Force Reserve. They have three children.
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May 25, 2023
How a Marine’s Hawaiian Heritage Shapes His Service and Leadership
U.S. Marine Corps Chief Warrant Officer 4 Ikaika Chaves shares how his Hawaiian heritage has helped shape him as both a Marine and a leader. The USO supports military families like Ikaika's on Hawaii and in more than 250 locations around the globe.
May 22, 2023
Understanding the Difference Between Memorial Day vs. Veterans Day
Understanding the nuances of Memorial Day vs. Veterans Day might seem confusing at first – they do both honor the military community – but a quick Google search (or a quick four-minute read of this story) will show you that these two federal holidays couldn’t be more different.