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Adrian White Slagle

Chief Marketing Officer (CMO)
USO
Adrian currently serves as the Chief Marketing Officer at the USO, where she is responsible for expanding awareness of the USO brand in pursuit of overall organizational growth to help strengthen the well-being of the people serving in America’s military and their families. She has a 15+ year career in the nonprofit sector focused on leveraging growth marketing as a strategic enabler to drive meaningful business outcomes. Her expertise spans fundraising and development operations.
Adrian began her fundraising and marketing career at Operation Smile, where she led global multichannel direct response and brand marketing programs that drove year-over-year, double-digit growth while supporting strategic partnerships with Fortune 100 brands and managing development operations teams. She has worked for marketing agencies guiding organizations through critical interim phases as well as leading initiatives for renowned nonprofit brands and blue-chip organizations like Special Olympics and Make-A-Wish. Adrian has built an exceptional team in her time here and will continue to focus on strengthening our brand and driving innovative marketing and communication strategies.
Adrian is an avid volunteer within the nonprofit marketing and fundraising industry, having served as Co-Chair of the ANA Nonprofit Advisory Council. She has also had the honor of representing young fundraisers and marketers everywhere as the 2019 recipient of the Nonprofit Federation Rising Leader award.