Below is a list of the currently available business opportunities with the USO. Interested offerors are encouraged to browse the details of each opportunity and download the respective RFx directly from this page.

USO Direct Marketing Program – Production RFP

  • Posting Date: October 30, 2025
  • Release Date: November 3, 2025

Project Summary

The USO invites proposals for direct mail production services for a contract period of 3 years. Services associated with all mail channel campaigns including Renewal, Elite, Acquisition, Reactivation and Donor Acknowledgment program, Welcome and Premium Fulfillment. The USO is projected to mail approximately 31.8M mail pieces annually.

The successful bidder will be able to meet all quality and production standards for the USO programs. Achieving excellent customer service, proactive commitment and management of desired production schedules to achieve desired in-home dates while also meeting cost limitations. A key goal of the RFP is to find cost savings in this area.

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USO Marketing Agency of Record RFP

  • Posting Date: October 22, 2025
  • Release Date: October 24, 2025

Project Summary

The USO is seeking to engage a marketing & creative agency of record to provide comprehensive, project-based marketing, communications, and campaign support. This partner will act as the USO’s lead marketing and creative resource, collaborating closely with internal teams to deliver both strategic guidance and hands-on execution across campaigns designed to elevate the USO brand, strengthen engagement with service members and their families, and deepen connections with our broader network of supporters.

The agency will be responsible for developing and executing integrated, multi-channel campaigns that drive measurable impact across fundraising, awareness, and programmatic objectives. In addition to supporting these major initiatives, the agency will provide ad hoc creative and copywriting support on a project-by-project basis, ensuring the USO has access to flexible, high-quality creative resources to respond to emerging opportunities, fundraising events, corporate partner campaigns, and evolving organizational needs.

The ideal partner will bring strategic insight, creativity, and operational rigor, demonstrating a proven ability to manage complex projects, deliver integrated marketing campaigns and high-quality creative assets, and collaborate seamlessly and strategically at every level with USO teams and external partners. This agency will help the USO tell its story in compelling, mission-driven ways, creating campaigns and materials that resonate with military audiences, supporters, and donors alike, while reinforcing brand integrity and respecting the sensitivities and special considerations inherent in serving the United States Armed Forces.

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USO Volunteer Management System RFI

  • Posting Date: September 12, 2025
  • Release Date: September 22, 2025

Project Summary

The USO is currently implementing an enterprise-wide Salesforce CRM to unify donor and customer data, creating a 360-degree view of our constituents. This will allow us to better understand their needs throughout their USO journey and equip staff to anticipate, recommend, and deliver personalized support.

As part of this implementation, we will soon be evaluating Volunteer Management Software (VMS) solutions that not only meet all our functional needs, but most importantly, can integrate seamlessly with Salesforce. USO currently utilizes VMS to coordinate, track, and engage with our volunteer base globally. While this system has served us well to date, our operational needs, technology landscape, and user expectations have evolved.

To ensure we continue to leverage the most effective and efficient solution, we are initiating a Request for Information (RFI) process. This Request for Information (RFI) is not a solicitation for bids or a commitment to purchase. The purpose of this SOW is to outline our expectations for vendors interested in participating in this discovery phase. We seek a high-level understanding of your product’s capabilities, service offerings, implementation approach, and estimated costs in anticipation of possible implementation in late 2026.

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USO Product RFQ

  • Posting Date: July 24, 2025
  • Release Date: July 31, 2025

Project Summary

The USO seeks to secure pricing on various products to support USO initiatives. We have identified organizational wide products by area of need.

  • Active Duty & Family Program Supplies (Bulk)
  • Center Supplies
  • Direct Response Premiums
  • Information Technology
  • USO Branded Products

Based on the Scope of Work, you may bid on the product areas where your company can successfully meet requirements. Bidding on all products is not required.

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USO Website Redesign RFP

  • Posting Date: June 30, 2025
  • Release Date: July 7, 2025

Project Summary

USO is seeking proposals from a highly qualified agency (“Agency”) to scope, design, and implement a new enterprise website and comprehensive digital identity (“New Website”) that will replace the existing network of digital properties, including:

  • USO’s enterprise website (USO.ORG)
  • USO’s regional and local websites
  • All other secondary websites, web pages, campaign sites, and other managed digital properties
  • Third-party hosted pages associated or currently integrated with USO website
  • Self-service constituent portals (“Portals”) for customers (program recipients) and supporters

This project will deliver a modern, integrated, and mobile-first digital experience that serves as the central hub for information, engagement, and program delivery—ultimately improving outcomes for all users and advancing USO’s mission to support the well-being of service members and their families.

USO plans to consolidate its current network of websites into a single, unified digital presence that clearly reflects its mission, showcases its programs, and brings its impact to life for all audiences. The new website will:

  • Strengthen connections with USO community
  • Improve access to programs and services
  • Enhance donor recruitment, retention, and stewardship
  • Unify digital communications and tools
  • Streamline volunteer and staff recruitment pathways

The selected Agency will collaborate closely with USO to scope current needs and requirements, design a new digital architecture and creative identity, and develop the New Website. This includes formulating a comprehensive technical strategy, identifying and implementing an appropriate content management system (CMS), building on USO’s existing and future technology investments (e.g., Salesforce CRM and marketing tools), and recommending and implementing other supporting technologies and governance processes as needed to meet the project’s goals.

The selected Agency should demonstrate deep experience working with large, international nonprofit organizations operating in complex, multi-layered environments and a proven ability to collaborate with diverse stakeholder groups.

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