We’re pleased to announce our newest Worldwide Strategic Partner, Procter & Gamble! The USO and P&G have joined forces to provide new exclusive programs and services for troops and their families. These initiatives will launch in the coming months with a focus on providing a meaningful connection and value to these individuals.
As a Worldwide Strategic Partner, P&G will play a key role in the USO’s ability to provide effective, cost-efficient programs to the men and women in uniform and their families.
“It’s with great honor that we welcome Procter & Gamble to our distinguished platform of corporations who demonstrate their tremendous commitment to supporting our troops and their families,” said USO President Sloan Gibson. “We look forward to expanding this partnership and creating great programs for those Americans who need our support the most.”
“Our commitment to the military men and women who serve dates back to the Civil War where we supplied the Union Army with soap and candles. This commitment continues today with our dedicated Military team. Leveraging a strategic relationship with the USO enables us to connect our brands to American service members and their families while touching and improving their lives,” said P&G CEO Bob McDonald. “We are excited to grow and develop this strategic relationship with the USO and our retail partners.”
The USO continues to be the bridge between the American public and our troops. In times of peace and war, the USO consistently delivers its special brand of comfort, morale and recreational services to the troops. P&G also shares this vision of touching lives and improving life through their brands and program initiatives.
More from the USO
Feb 9, 2017
Baking a Difference: Dog Tag Bakery Provides Job Training and Community for Transitioning Service Members
Upon first glance, Dog Tag Bakery seems like any other cafe. But one look at the patriotic décor – like the dog tag chandelier – and it’s clear there's more going on behind the counter than cake decorating.