USO Colorado Springs’ Jingle Bell Rock contest sends military families on the Colorado Springs base into a pre-holiday frenzy, as active duty troops and their immediate family members race their peers to find where Martinez stashed the painted piece of Earth. Martinez supplements their search by providing clues through his center’s Facebook page, website and at the USO center on Fort Carson. (HINT: There’s even an exclusive clue at the end of this story.)
There’s a lot on the line this year, too, including a $5,000 tennis bracelet, laptop computer, flat screen television, android tablet and four tickets to the Dec. 28 Denver Broncos-Oakland Raiders game and hundreds of dollars in gift cards to local stores.
“What’s great about it is it’s winner-take-all,” said Martinez, who is the director of USO Colorado Springs. “When I drive around [the base], you see little kids, families all bundled up looking for it together. I love that. It’s what it’s all about.”
Martinez says the contest has evolved over the years. The prize pool is up significantly from last year, when it was roughly $7,000 in gifts. He’s also seen collaboration come into play. After all, winner-take-all doesn’t mean you can’t team up.
“The first few years, everybody would hunt for it individually,” he said. “Now people are splitting up to look for it and pre-agreeing to split the prizes.”
Martinez says it normally takes between three and five days for the winners to combine enough clues to find the rock.
The hefty prize pool is donated to the USO by local businesses as a way to say thank you to troops for their service. Martinez’s team puts the prizes together, comes up with a strategy to hide the rock and then springs it on the community in the days leading up to Christmas.
“Every year we try to make it bigger and better,” he said. “And with the help of our local partnerships out here with the business community, they are the ones who provide all the presents for our troops and their families.”
The full list of prizes includes:
- $5,000 tennis bracelet courtesy of Gold Fingers Jewelry of Colorado Springs
- 20” Mongoose bike courtesy of Coca-Cola of Colorado Springs/Denver
- 32” flat screen TV courtesy of Omni Financial
- Acoustic guitar courtesy of MWR Fort Carson
- Blu-ray DVD player courtesy of the USO
- Nabi kids’ tablet courtesy of the USO
- Assorted DVDs courtesy of Disney
- Android tablet w/ case courtesy of the USO
- Laptop computer w/ case courtesy of the USO
- $500 in gift cards courtesy of the USO
- Sony DSCW710 camera w/ case courtesy of the USO
- Overnight stay and dinner for two at Hotel Elegante courtesy of Hotel Elegante
- Marble top desk courtesy of MWR Fort Carson
- Two headsets courtesy of the Colorado Springs Airport
- Colorado Rapids autographed soccer ball courtesy of Kroenke Sports in Denver
- Papa John’s pizza for a year courtesy of Papa John’s Colorado Springs
- Custom-made Disney gift basket courtesy of Disney
- Four tickets to the Dec. 28 Denver Broncos-Oakland Raiders game courtesy of Coca-Cola of Colorado Springs
And finally, your clue: Hunt day and night and keep a minimum speed, when you think you are close just look at the weeds.