By Sandi Moynihan
CHARLOTTE, North Carolina—The USO was at the NASCAR Coca-Cola 600 celebrate both it’s 75th anniversary and it’s 75-year partnership with the Coca-Cola company over Memorial Day weekend.
“We have worked together for 75 years to help keep service members refreshed all over the world,” said Erika Von Heiland Strader, Director of Community Marketing for Coca-Cola America.
To commemorate the milestone, Coca-Cola invited Chairman of the USO Board of Governors Gen. George W. Casey, Jr. (Ret.) — who was flanked by 75 service members and USO volunteers at the starting line — to serve as grand marshal. The USO and Coca-Cola also teamed up to promote the USO’s Campaign to Connect by placing kiosks throughout the fan zone so attendees could send messages of thanks to service members at USO centers around the world.
In addition to the Memorial Day weekend festivities, Coca-Cola is also honoring the USO’s 75th anniversary by launching a limited edition Coke can featuring the USO logo in stores nation-wide.
“This is an exciting year for us and we are thrilled that our longtime partner Coca-Cola is playing a large role in the USO’s 75th anniversary celebration,” USO Director of Corporate Alliances Kymm Carlson said.
You can send a message of support and thanks directly to service members via the USO’s Campaign to Connect. Your messages will appear on screens at USO locations around the world.