There are currently 4.9 million Active Duty, Guard and Reserve service members and military families serving our nation. That’s why the USO, the Coca-Cola Company and Dollar General are teaming up to send them a nationwide thank you this summer.
For the third consecutive year, the USO is partnering with Coca-Cola and Dollar General to encourage public support of those who serve by creating unique opportunities for Americans to show gratitude and support for service members, veterans and military families.
Military supporters can join the ‘Ranks in Thanks’ by visiting this website to share a message of support via a special interactive portal. Messages sent via the ‘Ranks in Thanks’ platform can be targeted to service members serving or living in specific locations around the globe and will be displayed in USO centers around the world.
Those who send a message will receive a special discount to purchase a military-themed Coke® can sold exclusively in Dollar General stores this summer.
These commemorative cans launched earlier this summer in May, in conjunction with Military Appreciation Month, and run through Labor Day to underscore the importance of connecting service members with the American public they defend and serve. The limited-time cans will feature patriotic thank-you packaging honoring service members, veterans, military spouses, military families and American heroes.
“‘Ranks in Thanks’ is about strengthening the link between the American people and our men and women serving around the world,” said USO Chief Development and Marketing Officer, Lisa Anastasi. “We are honored to work with our long-standing partners to honor military service by encouraging the public to express gratitude for the daily sacrifices our service members and their families make in support of our nation.”
As part of the initiative, Coca-Cola and Dollar General will make a $100,000 donation to the USO and its mission to strengthen service members by connecting them to family, home and country throughout their service to the nation. The Coca-Cola Company is a founding, 78-year partner of the USO. For more information on ‘The Ranks in Thanks’ campaign, click here.
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