This summer, Dollar General is teaming up with Coca-Cola on a new Share a Coke® patriotic can series honoring service members, veterans and their families.
Dollar General will exclusively offer the Coca-Cola Share a Coke® military can collection from Memorial Day through Labor Day 2017. Each 16-ounce can allows customers to salute a veteran, service member, military spouse, military mom or military dad. The patriotic can also prominently features the USO’s logo, commemorating Coca-Cola’s longtime partnership with the organization.
During the campaign, customers are encouraged to join the Force Behind the ForcesSM by sending a message to service members through the USO at DestinationCoke.com. Customers are also encouraged to recognize and thank the military community on social media by posting their message and a photo of themselves with one of the military Coca-Cola cans using the #CokeDGSupportMilitary hashtag. The USO will display the messages collected at USO locations globally.
“Dollar General is excited to partner with Coca-Cola to recognize our military community this summer and is proud of its ongoing support of our military community,” said Todd Vasos, Dollar General’s CEO.
Dollar General and Coca-Cola are proud to support the USO, an organization dedicated to strengthening service members by keeping them connected to family, home and country. In addition, Dollar General and Coca-Cola plan to make a $25,000 donation to the USO in September.