This summer, Dollar General is teaming up with Coca-Cola on a new Share a Coke® patriotic can series honoring service members, veterans and their families.
Dollar General will exclusively offer the Coca-Cola Share a Coke® military can collection from Memorial Day through Labor Day 2017. Each 16-ounce can allows customers to salute a veteran, service member, military spouse, military mom or military dad. The patriotic can also prominently features the USO’s logo, commemorating Coca-Cola’s longtime partnership with the organization.
During the campaign, customers are encouraged to join the Force Behind the ForcesSM by sending a message to service members through the USO at DestinationCoke.com. Customers are also encouraged to recognize and thank the military community on social media by posting their message and a photo of themselves with one of the military Coca-Cola cans using the #CokeDGSupportMilitary hashtag. The USO will display the messages collected at USO locations globally.
“Dollar General is excited to partner with Coca-Cola to recognize our military community this summer and is proud of its ongoing support of our military community,” said Todd Vasos, Dollar General’s CEO.
Dollar General and Coca-Cola are proud to support the USO, an organization dedicated to strengthening service members by keeping them connected to family, home and country. In addition, Dollar General and Coca-Cola plan to make a $25,000 donation to the USO in September.
More from the USO
Oct 21, 2019
Healing After the 1983 Beirut Bombings at USO North Carolina-Jacksonville Center’s ‘Beirut Room’
The 1983 Beirut Bombing—when a suicide bomber attacked a Marine barracks in Lebanon, killing U.S. and French service members, as well as civilians—had a deep impact on the Jacksonville, North Carolina community. So, the USO created a special room to honor the victims, survivors and family members affected by the bombing.
Oct 17, 2019
Mobile USO Boosts Airmen's Morale During High-Stress Task
The Mobile USO team delivered USO location services on wheels to service members responsible for changing the nuclear codes of the U.S. ballistic missile defense system in remote locations for weeks at a time. This high-pressure task can take its toll, but the USO was there to lift spirits and boost morale at these missile sites.