USO, P&G, Walmart team up for 'Operation Family Connect'
Thursday, December 02, 2010
The USO, Procter & Gamble and Walmart are looking to make the holidays a little brighter for our service men and women. The three organizations are teaming up to launch a new initiative aimed at bringing troops and their families closer together.
The program is called “Operation Family Connect” and not only provides troops with pre-paid phone cards, but it is also increasing the number of phones that are available while improving the satellite-based phone network at USO centers in Southwest Asia. On average, 192,000 satellite-based calls are made each month from troops to their families and remains the most accessible avenue for communication to occur between deployed service men and women and their loved ones.
Another part of the program is “Operation Family Connect: Road to Reunion,” a series of six web videos that chronicle three military families as they anticipate the return of their family members from Iraq. The series also contains home videos and personalized blogs from the families profiled. Finally, the site offers an opportunity to donate funds to help connect deployed soldiers connect with their family members.
“We are delighted to partner with P&G and Walmart this holiday season," said Sloan Gibson, president of the USO. "And with the help of both companies, we were able to increase public awareness of USO programs, substantially improve the ability to provide family connection through talk time and continue our mission of lifting the spirits of our troops and their families around the world."
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