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JCPenney Raises Holiday Cheer, Supports the USO with Rounding Up Campaign

Monday, December 16, 2013

By Joseph Andrew Lee  

JCPenney’s Jingle Mingle campaign is making it easier to spread holiday cheer this year.

The company has invited the public to visit their website to create and upload a personal video singing "Silent Night." The singers can share their videos with friends and family through email and social media. As an incentive for participation, JCPenney will donate $20 to the USO for each video submitted to the online choir gallery – up to $100,000 – until December 31. JCPenney and country star Blake Shelton used those videos at a special holiday event with the USO Show Troupe on Dec. 19.

The USO is the featured JCP Cares charity partner in December, meaning customers will also be invited to round up their store or purchases to the nearest dollar and donate the difference to the organization. Proceeds raised will support USO programs and services that provide memorable moments for troops and military families around the world.

“It doesn’t matter if you’re purchasing something that’s $100 or $5, the contribution is the same,” said Crystal King, senior manager of philanthropy at JCPenney. “Rounding up to the next dollar in support of the USO this month is something so easily done, but also something that makes a huge impact.”

According to King, the average donation is just 44 cents.

“Our overall goal is to be a contributing factor to the overall success of the USO,” King said. “Our partnership with the USO really allowed us to discover ourselves as a company. Founder James Cash Penney had an affinity for the military, and supported personnel who were deployed and those who returned with injury. It’s our intent to stay true to our roots and continue that relationship, and supporting the military means supporting the USO.”

Photo caption: A screenshot from JCPenney's Jingle Mingle site, where carolers can upload their renditions of "Silent Night."  

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